Ford Family Plan Puts Out The Welcome Mat; Employee Pricing For Ford

[zerinVR6]

DEARBORN, Mich., July 5, 2005 – Ford, Lincoln and Mercury are combining their strengths and welcoming all customers to the family in July by offering their highly prized employee discount pricing to everyone through the “Ford Family Plan.”

Beginning July 6, customers in the more than 4,000 Ford, Lincoln and Mercury showrooms across the U.S. will be eligible to receive the Ford employee discounted price on 2005 model cars, trucks and SUVs.

“The unique thing about Ford is that it’s a family company, and it’s that sense of family that makes us different,” says Steve Lyons, Ford group vice president, North America Marketing, Sales and Service. “The Ford Family Plan is a great deal with a clear, compelling message that shows customers how much we value their business.”

The Plan

The plan is simple to understand. All 2005 eligible models will be sold at or below the employee and retiree discount price less bonus customer cash incentives. Excluded from the plan are Ford trucks larger than F-350 and E-350, the Ford Mustang, Ford GT and Ford Escape Hybrid.

Beginning July 6, participating dealers will receive supplemental window stickers for all 2005 models outlining the MSRP, the employee discount and applicable cash rebates.

“The big benefits to consumers are a great deal that's easy to underst and and eliminates haggling, which is a huge plus for many people,” explains Lyons .

Advertising

For the first time, Ford, Lincoln and Mercury are combining their advertising might to communicate the new Ford Family Plan through advertising in print, television, radio and Internet.

Ford will promote the plan on its Web site www.ford.com and provide Ford Family Plan pricing for all vehicles in stock for individual dealer Web sites.

Ads and dealer materials will feature the Ford Family Plan Welcome mat with the words “WELCOME Ford Family Plan” or “WELCOME Lincoln Mercury Family Plan.”

[Ex-RepoMan]

no mustang? not even the v6?

[zerinVR6]

Originally Posted by Ex-RepoMan

no mustang? not even the v6?

Nope, the new Mustang is flying off the lots faster than they can build it. They've even adjusted production schedules to try and boost production output to meet demand. No need to discount a car that sells like crazy on its own

[adam gs-r]

The Ford Discount: For all of our POS cars.

[Mobil1]

Planet Ford is advertising the '05 Mustang Conv. with Ford Employee Discount pricing.

Or one of the other local Ford dealers, I just saw it advertised.

[scrapp]

yay, more "emplyee discount" bandwagon jumpers.

at this rate between car companys mitsubishi might have to end up giving away its cars.

[Sry0fcr]

Originally Posted by scrapp

yay, more "emplyee discount" bandwagon jumpers.

at this rate between car companys mitsubishi might have to end up giving away its cars.

They already tried that... Remember $0 down, no payments for 12 months?