VH_Supra26
08-27-2008, 07:39 PM
http://www.motorauthority.com/images/Chrysler/Dodge/Viper/SRT10/ACR/Off1//2008_Dodge_Viper_SRT10_ACR_MotorAuthority_006.jpg
http://www.motorauthority.com/images/Chrysler/Dodge/Viper/SRT10/ACR/Off1//2008_Dodge_Viper_SRT10_ACR_MotorAuthority_007.jpg
http://www.motorauthority.com/images/Chrysler/Dodge/Viper/SRT10/ACR/Off1//2008_Dodge_Viper_SRT10_ACR_MotorAuthority_008.jpg
Halo vehicles are often credited with driving interest in a brand’s entire range, as some of the top-end model’s essence trickles down the line. But Chrysler doesn’t think that’s the Viper’s role anymore, and is considering offers from third parties for the sale of the car. The move will allow the company to focus on its core business instead, while providing a much-needed cash infusion.
An announcement made today by the company revealed the third-party interest in the brand, and Chrysler’s willingness to consider the offers.
“As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties,” said Bob Nardelli, Chrysler’s chairman and CEO. “Viper is an integral part of this Company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle.”
Speculation as to which companies may be interested in the Viper or what their plans for its evolution might be is wide open at this point. Chrysler is quick to point out that it has no timetable for the Viper’s sale and that it has made no final decisions - it is only exploring options.
The Viper is, so far, the only vehicle being given such special consideration, which is fitting with its hand-built, small-lot construction. The sale, if it goes forward, would mark the end of a 17-year run of the Viper at Chrysler, with the first model having debuted in the 1992 model year. The company just produced its 25,000th Viper in March of this year, and celebrated the event with festivities that included the the track-focused Viper SRT10 ACR.
General Motors has similarly opened its Hummer brand for reconsideration, including sale to third parties. To date, however, no official offers on the brand have been made, though at least two companies have declared their disinterest in such a purchase.
http://www.motorauthority.com/news/industry/chrysler-exploring-sale-of-dodge-viper-to-third-party/
http://www.motorauthority.com/images/Chrysler/Dodge/Viper/SRT10/ACR/Off1//2008_Dodge_Viper_SRT10_ACR_MotorAuthority_007.jpg
http://www.motorauthority.com/images/Chrysler/Dodge/Viper/SRT10/ACR/Off1//2008_Dodge_Viper_SRT10_ACR_MotorAuthority_008.jpg
Halo vehicles are often credited with driving interest in a brand’s entire range, as some of the top-end model’s essence trickles down the line. But Chrysler doesn’t think that’s the Viper’s role anymore, and is considering offers from third parties for the sale of the car. The move will allow the company to focus on its core business instead, while providing a much-needed cash infusion.
An announcement made today by the company revealed the third-party interest in the brand, and Chrysler’s willingness to consider the offers.
“As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties,” said Bob Nardelli, Chrysler’s chairman and CEO. “Viper is an integral part of this Company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle.”
Speculation as to which companies may be interested in the Viper or what their plans for its evolution might be is wide open at this point. Chrysler is quick to point out that it has no timetable for the Viper’s sale and that it has made no final decisions - it is only exploring options.
The Viper is, so far, the only vehicle being given such special consideration, which is fitting with its hand-built, small-lot construction. The sale, if it goes forward, would mark the end of a 17-year run of the Viper at Chrysler, with the first model having debuted in the 1992 model year. The company just produced its 25,000th Viper in March of this year, and celebrated the event with festivities that included the the track-focused Viper SRT10 ACR.
General Motors has similarly opened its Hummer brand for reconsideration, including sale to third parties. To date, however, no official offers on the brand have been made, though at least two companies have declared their disinterest in such a purchase.
http://www.motorauthority.com/news/industry/chrysler-exploring-sale-of-dodge-viper-to-third-party/