MINI dealers to sell Alfa Romeos in the U.S.

[VH_Supra26]

http://www.blogsmithmedia.com/www.autoblog.com/media/2008/07/thumbnail_apreqbyjc6u_450op.jpg

As reported earlier, BMW and Fiat will be teaming up on a new front-wheel-drive, small car platform that will underpin the next MINI and future Fiats and Alfa Romeos. Now comes word from Automotive News that the partnership will also include the two automakers collaborating on Alfa Romeo's return to the States in 2010 and the introduction of a new model, code-named "project 940."

Fiat's statement included the line, "as part of a possible cooperation, BMW Group will provide Fiat Group Automobiles with support in launching the Alfa Romeo brand in the North American market." Furthermore, a Fiat spokesperson told AN, "MINI U.S. dealers would have the possibility to also sell Alfa Romeo cars."

Alfa's return to the U.S. has been compared to the resurrection of MINI a few years back, and if Fiat can use the same nostalgia-laced branding, innovative ad campaigns and funky dealer experience, it will have a serious chance at success in the U.S. market.

http://www.autoblog.com/2008/07/08/mini-dealers-to-sell-alfa-romeos-in-the-u-s/

[sherpagoodness]

intriguing

[IIIVOVE]

bet they flop and pull out of the US market again. I give it 2 years.

[VolksFaggin]

I hope Alfa does well, they're not bad cars.

[sherpagoodness]

I hope Alfa does well, they're not bad cars.

if you've got somebody to follow you and pick up the pieces. their past experience in the us market did not leave good impressions with many. the alfa guys were always tagging along with the pca and typically subject to ridicule.

[Corrosive]

Well look at other companies in the past... car companies can come a long way in 20 years.

From the reviews of alphas on youtube/topgear/fifthgear they seem pretty cool to me. I love the grille and cant wait to see some on the road.

[aziatiklover]

about damn time they r coming back to america. Now waiting on the french cars to come back into the market as well

[VTi EG6]

SWEEEEET!!

[jatcesar]

bout f*ckin time

[Drift Gangsta]

meh :o....alfa romeos have always been ugly IMO

[TXBlackout03]

lol @ all you suckers getting excited about an Afla Romeo.


:roflmao:

[koolaider]

all their cars are ugly, except for the 8c and 8c spider, but those will run abot 250k. For that price there are better options

[threedguru]

Alfa's are awesome liek the 67 Giulia Spring GT is such an awesome car! http://bringatrailer.com/wp-content/uploads/2008/04/1967_Alfa_Romeo_Giulia_Spring_GT_Front_1.jpg

[VolksFaggin]

all their cars are ugly, except for the 8c and 8c spider, but those will run abot 250k. For that price there are better options

So are all the cars ugly or most of them ugly?