zerinVR6
07-06-2005, 06:20 AM
DEARBORN, Mich., July 5, 2005 – Ford, Lincoln and Mercury are combining their strengths and welcoming all customers to the family in July by offering their highly prized employee discount pricing to everyone through the “Ford Family Plan.”
Beginning July 6, customers in the more than 4,000 Ford, Lincoln and Mercury showrooms across the U.S. will be eligible to receive the Ford employee discounted price on 2005 model cars, trucks and SUVs.
“The unique thing about Ford is that it’s a family company, and it’s that sense of family that makes us different,” says Steve Lyons, Ford group vice president, North America Marketing, Sales and Service. “The Ford Family Plan is a great deal with a clear, compelling message that shows customers how much we value their business.”
The Plan
The plan is simple to understand. All 2005 eligible models will be sold at or below the employee and retiree discount price less bonus customer cash incentives. Excluded from the plan are Ford trucks larger than F-350 and E-350, the Ford Mustang, Ford GT and Ford Escape Hybrid.
Beginning July 6, participating dealers will receive supplemental window stickers for all 2005 models outlining the MSRP, the employee discount and applicable cash rebates.
“The big benefits to consumers are a great deal that's easy to underst and and eliminates haggling, which is a huge plus for many people,” explains Lyons .
Advertising
For the first time, Ford, Lincoln and Mercury are combining their advertising might to communicate the new Ford Family Plan through advertising in print, television, radio and Internet.
Ford will promote the plan on its Web site www.ford.com (http://www.fordvehicles.com/) and provide Ford Family Plan pricing for all vehicles in stock for individual dealer Web sites.
Ads and dealer materials will feature the Ford Family Plan Welcome mat with the words “WELCOME Ford Family Plan” or “WELCOME Lincoln Mercury Family Plan.”
Beginning July 6, customers in the more than 4,000 Ford, Lincoln and Mercury showrooms across the U.S. will be eligible to receive the Ford employee discounted price on 2005 model cars, trucks and SUVs.
“The unique thing about Ford is that it’s a family company, and it’s that sense of family that makes us different,” says Steve Lyons, Ford group vice president, North America Marketing, Sales and Service. “The Ford Family Plan is a great deal with a clear, compelling message that shows customers how much we value their business.”
The Plan
The plan is simple to understand. All 2005 eligible models will be sold at or below the employee and retiree discount price less bonus customer cash incentives. Excluded from the plan are Ford trucks larger than F-350 and E-350, the Ford Mustang, Ford GT and Ford Escape Hybrid.
Beginning July 6, participating dealers will receive supplemental window stickers for all 2005 models outlining the MSRP, the employee discount and applicable cash rebates.
“The big benefits to consumers are a great deal that's easy to underst and and eliminates haggling, which is a huge plus for many people,” explains Lyons .
Advertising
For the first time, Ford, Lincoln and Mercury are combining their advertising might to communicate the new Ford Family Plan through advertising in print, television, radio and Internet.
Ford will promote the plan on its Web site www.ford.com (http://www.fordvehicles.com/) and provide Ford Family Plan pricing for all vehicles in stock for individual dealer Web sites.
Ads and dealer materials will feature the Ford Family Plan Welcome mat with the words “WELCOME Ford Family Plan” or “WELCOME Lincoln Mercury Family Plan.”