zerinVR6
06-19-2005, 07:17 AM
The Specialty Equipment Market Association (http://www.semashow.com/) (SEMA) has officially banned scantily clad models at exhibitor booths for its upcoming show, Nov. 1-4, 2005, at the Las Vegas Convention Center.
“Essentially the exhibitor rules will provide an explanation that this is a business event, and models must be dressed in suitable attire,” says Peter MacGillivray, SEMA Vice President. “We hope that exhibitors will self-police what models wear. We're encouraging people to use good taste.” Exhibitors who violate the rules will be asked to have their models change clothes.
The SEMA Show attracts more than 100,000 attendees in the automotive specialty products industry. With a predominantly male audience, many of the show's exhibitors hire models to promote their products and increase booth traffic. “When you get that many competitors together under one roof, they naturally try to out-do each other,” says MacGillivray. “And we have 500 new exhibitors every year. We're hoping to raise awareness and to get everyone in line with our expectations.”Source: SEMA Press Release
“Essentially the exhibitor rules will provide an explanation that this is a business event, and models must be dressed in suitable attire,” says Peter MacGillivray, SEMA Vice President. “We hope that exhibitors will self-police what models wear. We're encouraging people to use good taste.” Exhibitors who violate the rules will be asked to have their models change clothes.
The SEMA Show attracts more than 100,000 attendees in the automotive specialty products industry. With a predominantly male audience, many of the show's exhibitors hire models to promote their products and increase booth traffic. “When you get that many competitors together under one roof, they naturally try to out-do each other,” says MacGillivray. “And we have 500 new exhibitors every year. We're hoping to raise awareness and to get everyone in line with our expectations.”Source: SEMA Press Release